Beyond Winning: Spotify’s Experiments with Learning Framework
Spotify describes how its Confidence experimentation platform evolved from focusing on velocity to emphasizing experiment quality via the Experiments with Learning (EwL) metric. EwL defines a successful experiment as one that is valid and decision-ready (detects wins, regressions, or is a well-powered neutral), and Spotify reports a ~64% learning rate versus a ~12% win rate. The framework helps prioritize testing capacity, improve platform tooling (sample-size calculators, health checks), and guide organizational practices and investments in experimentation.